Sergey Grizzly

Sergey Grizzly is the founder of OmniSignal, a signal-driven inbound platform for B2B revenue teams. He spent a decade building and advising SaaS companies across Barcelona and New York before starting OmniSignal to fix the gap between inbound content and outbound execution. He writes about buyer intent, revenue operations, and the shift from funnel thinking to signal thinking.

Blog posts by Sergey Grizzly

The Inbound Sales Strategy That Worked in 2018 Is Losing You Deals in 2026
B2B Lead Generation

The Inbound Sales Strategy That Worked in 2018 Is Losing You Deals in 2026

The inbound sales strategy most teams still run was built for a buyer who no longer exists. B2B buyers now finish 70 to 80 percent of their research before speaking to sales. This piece breaks down why the old motion arrives too late, and what a signal-driven inbound sales strategy has to include to actually build pipeline in 2026.